It was last week’s craze.
You’ve seen it on Instagram, in the news, everywhere.
An app to make you look older named FaceApp got viral – and everyone seemed to love it. Until people realized a subtle detail: they were stealing all of your data.
Apparently they got access to a vast amount of pictures, tagged with their owners’ names – and they now own them forever. Part of the controversy comes from the fact that the developers –and now owners of this data– are based in Russia, which sparked very interesting conversations about security. But that’s for another post.
The most important question now is – how did they do it?
The answer is actually really simple: by asking you.
You see, the operating system (iOS or Android) can only do so much for you. It tries to protect you from all harms, but you ultimately have the last word on every decision.
If an app, whichever it is, asks you for permission to read your photo gallery and you grant them, they now theoretically have unlimited access to all of your pictures, past and present (and if you don’t revoke permissions, also future).
The problem is, you guessed it: nobody reads privacy policies.
Here’s what FaceApp actually said about what are they planning to do to your photos:
No, for real: nobody reads privacy policies. It’s not just some intuitive fact or notion. Studies have shown that only 0.001% of all internet users even start reading privacy policies – and the amount of people that actually finish reading them has to be much, much lower than that.
Which is understandable, because if you were to read all the privacy policies you accepted just in the last 5 years, you would need at least 3.040 hours to read through them all.
Of course, companies and malicious agents are exploiting this situation. They know nobody reads them, so they throw in them the most questionable of practices.
What can you do to protect yourself against such privacy threats, then?
Well, read all the privacy policies from all the services you use to ensure first they will treat your data respectfully and ethically.
We’re kidding. We know this is not humanly possible.
So you can be safe when the next FaceApp comes (and be sure – it will come)
The problem is this new Artificial Intelligence is like a newborn baby. It knows nothing about the world, it needs to learn. Particularly, we need to teach it what do we humans understand as privacy-friendly and ethical.
And believe it or not, you can help. A lot. We’ve designed a very simple game you can play to help the machine understand what privacy means.
With every selection you make, Guard will learn a little bit more what’s privacy for us.
And when Guard “grows up” and becomes knowledgeable… well, then it will protect us all from all kinds of privacy threats.
Oh, and by the way – if you wanna be the first one to get to know when we launch, please consider joining our waitlist! We promise to handle your email responsibly and not send any spam ever.
And of course, you can unsubscribe with a single click any time you want.